Small Business SEO Services
Search engine optimization is more challenging than ever. Whether you run a construction business here in Northwest Indiana, a law firm down in LaFayette, or have a company elsewhere in the United States, we can help. To start generating leads or sales from Google, send us a note.
Who We Can Help With SEO
Local Service Businesses
We've helped many contractors significantly scale their businesses through SEO. Foundation repair, painting, custom closets, commercial cleaning, and other business categories all need a strong presence on Google. We help your rank higher in the Google Map Pack and the traditional search engine results page (SERP), and we will be able to track keyword ranking improvements, traffic to your site, and even how many leads you are receiving from search. This makes it easy to measure ROI and invest appropriately.
B2B Companies
B2B selling involves many touchpoints, you need to add organic search to your list of priority marketing channels. Some b2b companies sell a product or service that people are already searching for online -- this makes the strategy and competitive landscape easier to picture. For instance, corporate retreat planners have an in-demand service, as do companies that sell intelligent document processing software.
But what if you solve a particular problem for companies, but they don't know your solution exists? You can certainly build awareness with top-of-funnel ads on Google, Youtube, LinkedIn, and other platforms, but SEO can be part of this strategy as well.
Through audience research, topical research, and other onboarding processes, we can often create an SEO-driven editorial strategy that will attract readers from your ideal client profile. By adding CTAs to the content, building more awareness, and using that audience for remarketing campaigns, you can start to book calls and make sales.
Education
Music schools, dance schools, art programs, and other educational institutions can significantly increase leads and enrollment through SEO. Like local service businesses, you may be missing out on 50-100 leads per month by not competing on Google search.
Other Business Types
We've worked with a huge variety of businesses across the US, and we would be happy to hear from you. From medical clinics to luxury travel companies, we've driven growth for dozens and dozens of businesses.
The SEO Strategy
The Site's Technical Foundation
Your website needs to be fast, user-friendly, and free from glaring technical errors. This is a given with a website from Oak Harbor Web Design -- our sites outperform most sites on Wordpress, Webflow, Squarespace, Wix, and other CMS platforms. Our unique method gives us an instant advantage over slower competitors.
We also crawl every site for 404 errors, canonical issues, 301 redirect chains, lack of proper heading structure, and more. We will also optimize the site's schema data, meta titles, meta descriptions, and everything else.
Content Strategy
Do you have content on your site that can be competitive on Google? We perform intensive keyword research for every new client, and this helps us know which pages we need on the site and how to write them. For local service businesses, we blanket your region with pages that can rank for terms like:
Painting company Hammond, IN
Criminal defense attorney Seattle
Physical therapy Oak Harbor
This network of pages will drive leads for your business.
If you don't offer a local service, we can write, optimize and publish nationally-competitive top-level service pages, or build out an intuitive blog strategy that will generate leads or fill your remarketing strategy.
Above all, our content strategies are based on data, executed with professional writing, and optimized to rank on Google.
Local SEO
Many of our clients receive a significant number of their leads from the Google Map Pack, thanks to excellent rankings for "near me" search terms. We will audit your Google Business Profile, fill it out with improved information, and audit your business name/address/phone information on web directories across the web. We also track your Google Map Pack rankings specifically, so that we can report on progress and adjust our strategy accordingly.
Backlinking
You need links from other websites pointing to your website. This has been the case for a long time, but Google gets increasingly picky about what it deems a "high quality link." We use our database of quality business directories, publisher relationships, and intentional outreach to land meaningful backlinks that help our clients rank better on Google.
The SEO Time Frame
If you have an established online presence, we may be able to attack some quick wins. For instance, if your website is riddled with 404 errors, has backlinks pointing to pages that no longer exist, and has 50 low quality service pages with very little content, we can often correct those issues and start increasing your lead volume in as little as three months.
However, if you are a startup in a competitive business category, it may take six months or longer. This is fine, since SEO is more of an investment rather than a quick transaction (if that's what you need, ask us about Google Ads). But you will need to prepare for months of backlink acquisition and content production before you start to see significant traffic and lead growth.
Get in Touch For More Information About Our SEO Services
We'd be happy to chat with you, provide a proposal, and point to success stories that relate to your company or business. If you have any questions about our web development, SEO, or Google Ads services, get in touch.
